THE small Himalayan kingdom of Bhutan is known internationally for two  things: high visa fees, which reduce the influx of tourists, and its  policy of promoting gross national happiness instead of economic growth.  The two are related: more tourists might boost the economy, but they  would damage Bhutan's environment and culture, and so reduce happiness  in the long run.
When I first heard of Bhutan's goal of maximising  its people's happiness, I wondered if it really meant anything in  practice, or was just another political slogan. Last month, when I was  in the capital, Thimphu, to speak at a conference on Economic Development and Happiness, organised by Prime Minister Jigme Y Thinley  and co-hosted by Jeffrey Sachs, Director of The Earth Institute at  Columbia University and Special Adviser to United Nations  Secretary-General Ban Ki-moon, I learned that it is much more than a slogan.
Promoting happiness
I had expected Thinley  to open the conference with a formal welcome, and then return to his  office. Instead, his address was a thoughtful review of the key issues  involved in promoting happiness as a national policy.
Since  ancient times, happiness has been universally seen as a good. Problems  arise when we try to agree on a definition of happiness, and to measure  it.
One important question is whether we see happiness as the  surplus of pleasure over pain experienced over a lifetime, or as the  degree to which we are satisfied with our lives. The former approach  tries to add up the number of positive moments that people have, and  then to subtract the negative ones. If the result is substantially  positive, we regard the persons life as happy; if negative, as unhappy.  So, to measure happiness defined in that way, one would have to sample  moments of peoples existence randomly, and try to find out whether they  are experiencing positive or negative mental states.
Fundamental questions
A  second approach asks people: "How satisfied are you with the way your  life has gone so far?" If they say they are satisfied, or very  satisfied, they are happy, rather than unhappy. But the question of  which of these ways of understanding happiness best captures what we  should promote raises fundamental questions of value.
On surveys  that use the first approach, countries like Nigeria, Mexico, Brazil, and  Puerto Rico do well, which suggests that the answer may have more to do  with the national culture than with objective indicators like health,  education, and standard of living. When the second approach is taken, it  tends to be the richer countries, like Denmark and Switzerland, that  come out on top. But it is not clear whether people's answers to survey  questions in different languages and in different cultures really mean  the same thing.
We may agree that our goal ought to be promoting  happiness, rather than income or gross domestic product, but, if we have  no objective measure of happiness, does this make sense? John Maynard  Keynes famously said: "I would rather be vaguely right than precisely  wrong." He pointed out that when ideas first come into the world, they  are likely to be woolly,  and in need of more work to define them sharply. That may be the case  with the idea of happiness as the goal of national policy.
Can we  learn how to measure happiness? The Center for Bhutan Studies, set up  by the Bhutanese government 12 years ago, is currently processing the  results of interviews with more than 8,000 Bhutanese. The interviews  recorded both subjective factors, such as how satisfied respondents are  with their lives, and objective factors, like standard of living,  health, and education, as well as participation in culture, community  vitality, ecological health, and the balance between work and other  activities. It remains to be seen whether such diverse factors correlate  well with each other. Bhutan has a Gross National Happiness Commission,  chaired by the prime minister, which screens all new policy proposals  put forward by government ministries. If a policy is found to be  contrary to the goal of promoting gross national happiness, it is sent  back to the ministry for reconsideration. Without the Commissions  approval, it cannot go ahead.
Ban on sale of tobacco
One  controversial law that did go ahead recently and that indicates how  willing the government is to take tough measures that it believes will maximise  overall happiness is a ban on the sale of tobacco. Bhutanese may bring  into the country small quantities of cigarettes or tobacco from India  for their own consumption, but not for resale and they must carry the  import-tax receipt with them any time they smoke in public.
Last July, the UN General Assembly passed, without dissent, a Bhutanese-initiated resolution recognising  the pursuit of happiness as a fundamental human goal and noting that  this goal is not reflected in GDP. The resolution invited member states  to develop additional measures that better capture the goal of  happiness. The General Assembly also welcomed an offer from Bhutan to  convene a panel discussion on the theme of happiness and well-being  during its 66th session, which opens this month. These discussions are  part of a growing international movement to re-orient government  policies towards well-being and happiness. We should wish the effort  well, and hope that ultimately the goal becomes global, rather than  merely national, happiness.Project Syndicate
 
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